Uplift

Coca-Cola Uplift

Client: Coca-Cola

Do you know the feeling of drinking an ice-cold Coke on a hot summer day? When Coca-Cola asked us to reposition its brand for teenagers, we used that unique feeling as a trigger for something great to happen. That's when "Vai no Gás" was born.

More than a mobile-first campaign, it was an invitation for teens to live life to the fullest with the help of a Coca-Cola Uplift, and what started as a pitch, became the most-watched commercial in the world in 2018/2019 according to Youtube Ads Leaderboard, the first time for a Brazilian spot.

Film: Nomad’s – Directed by Pedro Becker

Sound: A9

Photographer: Guy Aroch