This Is My Color

This Is My Color

Client: Avon

Finding the right shade of foundation has always been a challenge for black women.

So Avon launched several new shades of makeup products that hope to contemplate women of all colors. 

Because if we want all beauties to be represented equally, they deserve to have the same access when it comes to beauty products.

For this campaign, we partnered up with Larissa Luz, a Brazilian singer, who gave voice to our message and, alongside other 10 women, represented each new shade.

Film: Damasco – Directed by MOOC

Sound: Evil Twin