Inertia City

Inertia City

Client: Google + UN + Tribeca Film Festival

Everybody used to say that one-day São Paulo will stop for good, so we decided to imagine what will happen when this day finally comes.

Although the insight was simple, the execution was a huge challenge, after all, we would need to create the worst traffic jam in a city that is already used to it.

This short feature film represents a partnership between YouTube, UN, and the Tribeca Film Festival – one of the most important independent film festivals in the US – to showcase one of the UN 17 Sustainable Global Goals. In that case, Sustainable Cities and Communities.

It was a huge production, with more than 200 people involved, shooted for 3 days in São Paulo.

Film: Saigon – Directed by Vellas

Audio: SuperSonica