Fórmula Songs

Fórmula Songs

Client: Sprite

To promote its new formula, Sprite wanted us to talk to pre-college teens.

The great problem was that this target was already too focused on the formulas for the Brazilian SATs, so we decided to promote our new formula by helping them memorize it through the power of musical memory.

We found 6 teachers of 5 different subjects and asked them to make music videos where they would sing the most requested formulas, according to Google Data, to get into college.

Videoclips, music, a college binder, and also an LP were produced to promote this campaign.

Film: Panamá Filmes – Directed by Filipe Franco

Sound: A9