Donate The Bars
Client: Atados
Because many NGOs can't afford to promote their charities, the NGO hub Atados wanted to find new ways to get them more attention, connect them with audiences that consume digital content on a daily basis, and raise awareness of their causes.
Research showed that one out of every six videos posted on YouTube has black bars on both sides of them because they don't conform to YouTube's ratio standards.
The "Donate the Bars" campaign leveraged these unused spaces by using them to promote NGOs.
Digital Production: Filet
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