The Chase

Coca-Cola The Chase

Client: Coca-Cola +Marvel Studios 

After repositioning Coca-Cola in Brazil, we had the opportunity to bring our Uplift concept to a global spot for one of the most anticipated events of 2019: the launch of Avengers Endgame.

Coca-Cola and Marvel Studios, two iconic brands, joined forces for the commercial that was crafted so the fans could find the Avengers' characteristics on her. From being late to catch a bus, like Peter Parker, to a superhero landing, like Iron Man.

It’s a TV spot produced by Brasil, filmed in Mexico, and was broadcast in 57 countries without any local adaptation, something that had never happened in Coke history.

Film: Landia – Directed by Rodrigo Saavedra

Audio: Antfood