Coca-Cola Alphabet

Coca-Cola Alphabet

Client: Coca-Cola

30 different cans for anyone to express whatever they want.

At a time when the world is facing such adversity and people mirror that online, Coca-Cola saw the opportunity: to stimulate everyone to express positivity.

This time, the most optimistic brand decided to encourage people to share positive vibes through its product.

Yes, 26 letters and 4 symbols for people to say whatever it’s on their minds.

It was a production-based in Brazil, destined for all Latin America + Caribbean. Along with the TV spot, we also delivered photos for the campaign and an all-customized set of 3D cans and bottles, where each country could place their tagline, words, and letters/symbols.

Film: AliceFilms – Directed by: Daniel Cirati & Marina Vancini, Felipe Mansur

Sound: A9

Photos: Maltchique

3D: Vetor Zero