Coca-Cola FanFeat

Coca-Cola FanFeat

Client: Coca-Cola

To boost Coke sales and bring the brand closer to a younger demographic, we created Coca-Cola FanFeat: a competition for fans of Brazil’s top 9 hitmakers, in which the 3 artists with the most votes would record a single, shoot a music video, and perform a concert together.

With an inclusive, diversified, and extremely popular selection of artists, we invited music fans to show their power and turned Coke packaging into a symbol of their unconditional love for the artists. Anitta, Luan Santana, and even Pabllo Vittar -one of the world’s most famous drag queens- had their faces featured on all our packaging and throughout our campaign.

Each can feature a picture of an artist and a chance to put your idol in Coca-Cola’s feat of the year.

Film and Music Video: O2 – Direct by: Bruno Ilogti

Sound: Dr. DD

Photographer: Bob Wolfenson